1) What makes the platform unique?
The Protection Platform is designed to streamline the protection sourcing and buying process. The platform offers a single application journey for multiple lives, insurers, and products – helping you compare underwritten decisions instantly and submit applications with ease. You can buy cover and get your client on risk seamlessly.
2) 10 leading insurers at your fingertips
We work with 10 leading providers to give you access to a wide range of products, competitive pricing, and instant underwriting decisions for your client. These include:
Beagle Street
Guardian
HSBC Life
Holloway
Liverpool Victoria
Royal London
Scottish Widows
The Exeter
Virgin Money
Vitality
Having access to these 10 providers and their underwriting decisions means you can compare policies, terms, and accurate prices in one place to tailor the best recommendations to suit your client’s needs.
3) A comprehensive range of Protection products
As previously mentioned, our platform offers a comprehensive suite of products designed to meet diverse client needs, including Life insurance, Critical Illness cover, Income Protection, Waiver of Premium, Total Permanent Disability and Family Income Benefit.
The Protection Platform offers a wide range of products and variants to meet diverse client needs, including:
✅ Life Insurance – Provides financial security for loved ones.
✅ Critical Illness Cover – Offers a financial safety net during serious illness.
✅ Children's Critical Illness Cover
✅ Income Protection – Helps clients maintain financial stability if unable to work.
✅ Family Income Benefit – Ensures ongoing financial support for dependents.
✅ Waiver of Premium – Allows customers to pause payments while focusing on recovery.
✅ Total Permanent Disability – Provides protection in the event of long-term incapacitation.
💡 What Are Advisers Buying?
Based on the last 12 months of data:
62.3% of policies sold were Life-only.
22.7% were Life with Critical Illness.
10.8% were Income Protection.
2.2% were Family Income Benefit.
2% were stand-alone Critical Illness.
4) High Instant Decision Rates = Faster Outcomes
We recognise how important it is for advisers and their clients to receive an instant decision. It helps you to build confidence, make the overall journey more efficient and we know customers are much more likely to purchase a product they can buy instantly, rather than waiting days, weeks or months for a decision to be made.
This is why we’re constantly working with our insurer partners to drive higher instant decision rates, giving customers instant access to the products they need.
🔹 STP Rates
STP (Straight-through Processing) is the number of times a point-of-sale decision is returned for an application. Our recent data shows that a large majority of customers are given an immediate decision on the Protection Platform:
85.5% of customers who apply for Life cover receive a point-of-sale decision
62.1% of customers who apply for Income Protection receive a point-of-sale decision
82.2% of customers who apply for Critical Illness cover receive a point-of-sale decision
5) Seamless CRM & technology integrations
We understand that you need tools that integrate seamlessly into your workflows and allow you to streamline customer applications. That’s why the Protection Platform connects with major CRM providers and industry-leading comparison tools.
📌 CRM integrations - these integrations eliminate data entry and save time, making it easier to transfer client information across platforms:
One Mortgage Solution (OMS)
360 Lifecycle
Intelliflo
FinPlan
Client Tree
📌 Industry tools - By integrating these tools, advisers can confidently compare, analyse, and recommend the best protection products with full transparency:
Protection Guru
Defaqto
CI Expert
Want to experience the platform for yourself? Register or Log in today and start exploring!