At UnderwriteMe, we’re always looking for ways to enhance the offerings available to our advisers on the Protection Platform. We’re thrilled to announce a new development that allows advisers to add Child Critical Illness cover when purchasing Life only.
What’s the Update?
This new addition is the first of its kind on our platform, positioning Vitality as the leading insurer to offer Child CI on Life product via a platform-based solution. This update represents a significant step forward in making it easier for advisers to provide comprehensive coverage that includes protection for children.
By offering children’s cover as a separate stand-alone benefit, Vitality can give clients much greater flexibility and better choice. The stand-alone product recognises the fact children’s cover is an important consideration and not something that should be treated as a mere added extra.
For advisers, the change will be seen on the Comparison Page on the platform. Here’s what it will now look like:
Advisers will see a new combined quote for products with and without Child CI included. This will allow for easy comparisons between products with and without Child CI, making it more intuitive for advisers to recommend the best option based on their clients' needs.
A Game-Changer for the Adviser Journey
This addition to the platform not only enhances the adviser's experience but also provides an easier way for them to deliver the right solutions to clients who are looking for child-specific critical illness coverage. The new quote results page will allow advisers to streamline their ability to make quick and informed recommendations.
By adding Child CI to our platform, Vitality represents a big step in making child-focused protection more accessible to families. By integrating this new feature into the Protection Platform, we’re providing advisers with more flexibility and giving families a better chance of securing the protection they need when it matters most.
Justin Garbutt, Director of IFA Distribution, Vitality said: "We are thrilled to expand our Child Serious Illness Cover additional option further on UnderwriteMe’s Protection Platform, which enables you to now offer this vital protection on Life Cover only policies. This latest addition is part of our ongoing commitment in making it easier for our adviser community to do business with Vitality - supporting advisers in providing comprehensive and accessible life insurance solutions to clients."
Mark Cracknell, Commercial Director at UnderwriteMe said: “We are delighted to be launching Vitality’s child CI on the Protection Platform. This feature is valued by many advisers and their customers and can now be seamlessly added to the customers basket on the platform.”
Advisers will see a new combined quote for products with and without Child CI included. This will allow for easy comparisons between products with and without Child CI, making it more intuitive for advisers to recommend the best option based on their clients' needs.
🚀 To learn more, visit the Protection Platform today to explore this new addition.