In today's fast-paced life insurance landscape, efficiency is key. While you might not be familiar with the concept of Straight Through Acceptance (STA), also called Buy-Now Decisions, it is important to understand how it affects positively your business.
The Power of Buy-Now decisions
With ‘Buy-Now’ decisions, advisers can secure life cover instantly for their clients without lengthy underwriting delays. This not only saves time but also enhances client satisfaction.
Our platform has high performing Buy-Now Decision rates for many common health and family history disclosures. For example, between the 1st January and 31st July 2024, up to 100% of clients with family histories of diabetes, heart attack, stroke, breast and ovarian cancer qualified for immediate online life cover through the Protection Platform. We also score very high across several other common medical disclosures.
Data from the Protection Platform from 1st January – 31st July 2024.How Buy-Now Decisions Enhance Adviser Confidence
You may not deal with the intricacies of underwriting directly, but our improvements in STA reflect our commitment to offering “Buy Now” decisions for common medical disclosures. Here’s how this benefits you:
More Time to Advise, Less Time Managing Delays: The platform’s high performing Buy-Now Decision rates translate into more time for you to focus on advising clients and growing your business. This means fewer cases requiring manual underwriting or additional evidence for you to request to your customers.
Enhanced Client Experience: Your clients benefit from the efficiency behind the scenes. High Buy-Now Decision rates ensure a more streamlined process and a faster cover purchase — all of which contribute to a better experience for your clients and a more trusted relationship with you.
Ready to streamline your life insurance sale process? Contact us hello@underwriteme.co.uk today to learn more about how our Protection Platform can benefit your business.